Integrated Marketing Communication (IMC) involves creating consistency throughout all aspects of marketing communication such as advertising, public relations, sales promotion, account management, direct marketing, and other forms of external and internal communications. All media and collateral working together as a unified force, for the purpose of promoting a consistent message, rather than each piece working in isolation. According to Wikipedia's article on the topic, IMC is the name of a body of academic and practical work centered on aligning organizational communications with the needs of customers. Read more...
